FMX PR initiative 2021
Including UK - Zeitgesit, Denmark - Friendly PR, Norway - Indianer, Sweden - Liza B.
This created the opportunity for Faroese artists and companies to gain marketing support with these key agencies, for their international work within these markets.
FMX worked to gain independent funding to setup the initiative and undertake this work, assisted with the kind support of Vinnuframi, that enabled us to create the PR retainer, to support and contribute towards the campaigns. This saw us make a total contribution of 270.000 KR from FMX towards the initiative for the year, that could support each artist with up to 50% of the funding for their campaigns.
The year saw some unique challenges with significant demand upon the PR agencies and target media, due to the disruption from the pandemic.
Despite the challenges, we have seen great engagement from the first year. 350 pieces of coverage were achieved in the UK alone for the Faroe Islands and participating artists. Further opportunities have been created for 2022, with borders opening and event opportunities that were previously cancelled now possible again. We have open leads for leading international publications to visit the Faroe Islands in 2022, from UK, USA and Scandinavia.
So far 8 artists have received PR support in these 4 international markets. Through creating this initiative, FMX was not only able to support these individual artist releases, but also create a bigger picture, and wider presentation of Faroese music in these markets. This included support from The Line of Best Fit the UK’s biggest independent music mag, with a spotlight on Faroe Islands for a week, featuring 4 Faroese artists. Clash Magazine covering the FMX showcase of 3 Faroese artists at The Great Escape festival. Individually, coverage for Faroese artists in over 40 music blogs, 8258 social media shares, and 345,000 total print press reach, are just some of the connections that have been created by the initiative so far.
Naturally connecting to markets and building a presence is a long, slow build, not typically with overnight results and success. We hope that the work and initiative can receive further support and funding, to continue in to 2022 and beyond, to the benefit of many more artists with the ability to connect to these markets, and gain even more opportunity for Faroese music abroad.
We would like to take this opportunity to thank all the participating artists who have approached us well, and worked so diligently towards their music releases with us. Also of course the brilliant PR agencies, who have entered in to this new agreement, a first pan-national collaboration of its sort for the Faroe Islands, and who have worked so hard to provide great value and support in their respective countries.
Three Faroese acts announced for The Great Escape Festival 2024
Good news coming in this morning as three Faroese acts were announced for The Great Escape festival 2024 this morning. We will be there together with Elinborg, Joe & The Shitboys and Aggrasoppar. …
The Export Award is back! - and we want your nominations.
“The Export Award” is back again at this year´s Faroese Music Awards (FMA) - and we want your nominations. “The Export Award" goes to one or more people whose outstanding efforts have increased aw…
ESNS (Eurosonic) is just one week away
FMX is set to embark on a journey to Eurosonic (ESNS) next week, accompanied by two exceptional up-and-coming artists, Aggrasoppar and Jazzygold, both of whom will be playing at the prestigious showca…
FMX guest office in Torshavn
Do you belong to the music industry in the Faroe Islands, or are you working in the music industry and visiting? Or are you an artist who occasionally needs a place to work on the administrative side…
The annual report for Faroe Music Export (FMX) is now available.
The annual report for Faroe Music Export (FMX) for 2023 is now available. You can read it HERE. Please note that the report is written in Norwegian.
Jazzygold and Aggrasoppar heading to ESNS (Eurosonic) in January
We are thrilled to announce that both Aggrasoppar and Jazzygold will be playing at ESNS (Eurosonic) in January. ESNS will find place in Groningen from January 17th - January 20th.
Iceland Airwaves coming up this week
Faroe Islands will be represented by four bands and artists at Iceland Airwaves this week. Aggrasoppar, Marianna Winter, Elinborg and Jazzygold will all play two shows at the prestigious showcase fe…
Marianna Winter balancing an artist career with her day to day work in the music industry in a fine way
It´s been a busy year for Marianna Winter, balancing a blooming artist career with her many tasks in the music industry. But, it definitely seems to be paying off. The last few months we have seen t…
Four Faroese acts ready for Trondheim Calling in February!
Faroe Music Export is happy to reveal that the total of four Fareose acts will be going to Trondheim Calling in February 2024. Kóboykex, Marianna Winter, Aggrasoppar and Marius DC were all announced…
Four Faroese acts announced to Iceland Airwaves (2023)
Four Faroese were announced to Iceland Airwaves today. All of the four acts will play two shows each at the prestigious festival in November.
The four acts are:
Marianna Winter
Aggrasoppar announced to Reeperbahn Festival 2023!
Aggrasoppar - the flower-punk / axekiller-pop band from the Faroe Islands - are now confirmed and announced to Reeperbahn Festival 2023.
This will be the first concert in Germany for the…
NORDIC MUSIC BIZ ANNOUNCES TOP 20 UNDER 30 WINNERS FOR SIXTH YEAR RUNNING
Marianna Winter among the winners, as the first Faroese ever.
Marius Ziska announced to by:Larm
Marius Ziska is doing his first tour in Norway in September this year. We are happy to announce that the popular Faroese is now also confirmed to by:Larm 2023.
Dates and cities are as fol…
Aggrasoppar entering Europe in full speed
Aggrasoppar is a hard one to pin down when it comes to genres, and maybe even harder to describe as a live act. We´ve seen descriptions like “flower-punk/axe killer-pop» and “naprap semisupergroup»,…
Open call for Faroe Islands Songwriting Camp (FISC)!
Open call!
Faroe Islands Songwriting Camp (FISC) is a professional Nordic songwriting camp taking place in the Faroe Islands in August 2023.
FISC is supported by Nordic Culture Po…
Winner of the 2022 Export Award: Eivør
Eivør was given the Export Award at The Faroe Music Awards this weekend. After touring for more than 20 years, the jury was especially impressed by how she made 2022 her greatest year so far.
Five Faroese acts announced to The Great Escape 2023
A total of five Faroese acts have now been confirmed to The Great Escape 2023. The five acts are: Brimheim, Jazzygold, Marianna Winter, Aggrasoppar and Frum. The Great Escape will take place in Bright…
jazzygold aiming for an international career
jazzygold is still young, even though she has been a well-known artist in the Faroe Islands under the name Jasmin for a few years know. Her new artist name has just been announced, just in time for t…
Three Faroese acts heading to Trondheim Calling
A few changes have been made in the lineup, but still: The Faroe Islands are represented with three acts at Trondheim Calling next week. Jazzygold, Dania O. Tausen and Joe & The Shitboys will all be…
Kóboykex riding through Europe
We want to know what´s next for the colorful duo.