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November 26, 2021

FMX PR initiative 2021

In 2021 FMX created and launched a UK and Pan Scandinavian PR initiative for Faroese music and artists, across 4 priority markets, with local PR specialists in each country

Including UK - Zeitgesit, Denmark - Friendly PR, Norway - Indianer, Sweden - Liza B.

This created the opportunity for Faroese artists and companies to gain marketing support with these key agencies, for their international work within these markets. 

FMX worked to gain independent funding to setup the initiative and undertake this work, assisted with the kind support of Vinnuframi, that enabled us to create the PR retainer, to support and contribute towards the campaigns. This saw us make a total contribution of 270.000 KR from FMX towards the initiative for the year, that could support each artist with up to 50% of the funding for their campaigns. 

The year saw some unique challenges with significant demand upon the PR agencies and target media, due to the disruption from the pandemic.

Despite the challenges, we have seen great engagement from the first year.  350 pieces of coverage were achieved in the UK alone for the Faroe Islands and participating artists. Further opportunities have been created for 2022, with borders opening and event opportunities that were previously cancelled now possible again. We have open leads for leading international publications to visit the Faroe Islands in 2022, from UK, USA and Scandinavia. 

So far 8 artists have received PR support in these 4 international markets. Through creating this initiative, FMX was not only able to support these individual artist releases, but also create a bigger picture, and wider presentation of Faroese music in these markets. This included support from The Line of Best Fit the UK’s biggest independent music mag, with a spotlight on Faroe Islands for a week, featuring 4 Faroese artists. Clash Magazine covering the FMX showcase of 3 Faroese artists at The Great Escape festival. Individually, coverage for Faroese artists in over 40 music blogs, 8258 social media shares, and 345,000 total print press reach, are just some of the connections that have been created by the initiative so far. 

Naturally connecting to markets and building a presence is a long, slow build, not typically with overnight results and success. We hope that the work and initiative can receive further support and funding, to continue in to 2022 and beyond, to the benefit of many more artists with the ability to connect to these markets, and gain even more opportunity for Faroese music abroad. 

We would like to take this opportunity to thank all the participating artists who have approached us well, and worked so diligently towards their music releases with us. Also of course the brilliant PR agencies, who have entered in to this new agreement, a first pan-national collaboration of its sort for the Faroe Islands, and who have worked so hard to provide great value and support in their respective countries. 

November 26, 2021

FMX PR initiative 2021

In 2021 FMX created and launched a UK and Pan Scandinavian PR initiative for Faroese music and artists, across 4 priority markets, with local PR specialists in each country

Read more
November 15, 2021

The Line of Best Fit - Faroe Islands take over

The biggest independent online music mag in the UK shine a light on new Faroese music this week

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November 15, 2021

Trondheim Calling 03 - 05 Feb. 2022

With FMX & G! Festival

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November 03, 2021

Eivør wins the prestigious 2021 Nordic Council Music Prize 

Last night, Tuesday 2nd November, from the Skuespilhuset in Copenhagen.

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October 07, 2021

FMX x G! Festival @ Trondheim Calling 2022

We are delighted to announce a showcase night of Faroese music at Trondheim Calling, 3-5 February 2022. 

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September 15, 2021

Workshop in the Faroe Islands with Emmy nominated composer Miriam Cutler

We are happy to announce this special workshop for Artists in the Faroe Islands, taking place on November 30th 2021.

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September 13, 2021

New artist releases across our network

New artist releases and opportunities supported across our network, delivered with our PR and media partners locally and internationally.

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September 08, 2021

FMX at Iceland Airwaves

FMX feature night at Airwaves suffers second year loss at hands of pandemic

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August 27, 2021

Nordic Music Days festival in the Faroe Island

Established in 1888, Nordic Music days is amongst the oldest festivals for contemporary classical music in the world.

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April 22, 2021

The Great Escape 2021 - UK

FMX presents new music from The Faroe Islands at the UK showcase event - 12-15 May 2021

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March 26, 2021

A big day for Faroese music releases - 26.03.21

Global release day served up a some big moments for Faroese music

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February 12, 2021

Mahogni Music Publishing

We catch up with founding director of Mahogni Music Publishing, Høgni Lisberg, to discuss the creation and launch of the Faroe Islands first dedicated music publishing company

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February 03, 2021

Event - Panel & discussion - Music PR & Management

Best practice - Building and Connecting music to markets. With representatives from FMX, Indianer PR & Management Norway & Playground Music Norway - February 12th 19:00 - Reinsariid

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August 19, 2020

Oyggja­tónastovan : a new network in the Faroe Islands in collaboration with DJBFA : Danish Composers & Songwriters Union

A forum for the creative process

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August 04, 2020

Cultural Support package : Covid-19 : 2020

On 25th June, the Faroese Government passed legislation of a support package for the culture sector.

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July 16, 2020

In loving memory... G! Festival 2020

On the day that G! (nearly) began, a conversation with Sigvör Laksa, G! Festival Director

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June 30, 2020

Welcome to the FMX website

We are delighted to launch our FMX website V1.0, a resource that will grow as we build and expand our operation - around you - our musical partners, locally across the Faroe Islands, and industry part…

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June 30, 2020

FMX - Release Radar

Featuring a selection of new releases from the Faroe Islands. FMX Release Radar - Spotify Click the heart in the App and follow the list, to hear the new music as it happens. 

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June 30, 2020

A conversation with... Teitur

Congratulations on your release of “Modern Era”. Remarkably (and sorry for reminding you of this) coming on for 20 years since your “Poetry and Airplanes” debut, which sound tracked so many people's…

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June 30, 2020

FMX - Faroe Islands new export office

Faroese music enjoys greater reach, beyond the North Atlantic archipelago. To support this, the Faroe Islands have introduced a new music export office, Faroe Music Export (FMX), which will work to su…

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