FMX PR initiative 2021
Including UK - Zeitgesit, Denmark - Friendly PR, Norway - Indianer, Sweden - Liza B.
This created the opportunity for Faroese artists and companies to gain marketing support with these key agencies, for their international work within these markets.
FMX worked to gain independent funding to setup the initiative and undertake this work, assisted with the kind support of Vinnuframi, that enabled us to create the PR retainer, to support and contribute towards the campaigns. This saw us make a total contribution of 270.000 KR from FMX towards the initiative for the year, that could support each artist with up to 50% of the funding for their campaigns.
The year saw some unique challenges with significant demand upon the PR agencies and target media, due to the disruption from the pandemic.
Despite the challenges, we have seen great engagement from the first year. 350 pieces of coverage were achieved in the UK alone for the Faroe Islands and participating artists. Further opportunities have been created for 2022, with borders opening and event opportunities that were previously cancelled now possible again. We have open leads for leading international publications to visit the Faroe Islands in 2022, from UK, USA and Scandinavia.
So far 8 artists have received PR support in these 4 international markets. Through creating this initiative, FMX was not only able to support these individual artist releases, but also create a bigger picture, and wider presentation of Faroese music in these markets. This included support from The Line of Best Fit the UK’s biggest independent music mag, with a spotlight on Faroe Islands for a week, featuring 4 Faroese artists. Clash Magazine covering the FMX showcase of 3 Faroese artists at The Great Escape festival. Individually, coverage for Faroese artists in over 40 music blogs, 8258 social media shares, and 345,000 total print press reach, are just some of the connections that have been created by the initiative so far.
Naturally connecting to markets and building a presence is a long, slow build, not typically with overnight results and success. We hope that the work and initiative can receive further support and funding, to continue in to 2022 and beyond, to the benefit of many more artists with the ability to connect to these markets, and gain even more opportunity for Faroese music abroad.
We would like to take this opportunity to thank all the participating artists who have approached us well, and worked so diligently towards their music releases with us. Also of course the brilliant PR agencies, who have entered in to this new agreement, a first pan-national collaboration of its sort for the Faroe Islands, and who have worked so hard to provide great value and support in their respective countries.
Aggrasoppar announced to Reeperbahn Festival 2023!
Aggrasoppar - the flower-punk / axekiller-pop band from the Faroe Islands - are now confirmed and announced to Reeperbahn Festival 2023.
This will be the first concert in Germany for the…
NORDIC MUSIC BIZ ANNOUNCES TOP 20 UNDER 30 WINNERS FOR SIXTH YEAR RUNNING
Marianna Winter among the winners, as the first Faroese ever.
Marius Ziska announced to by:Larm
Marius Ziska is doing his first tour in Norway in September this year. We are happy to announce that the popular Faroese is now also confirmed to by:Larm 2023.
Dates and cities are as fol…
Aggrasoppar entering Europe in full speed
Aggrasoppar is a hard one to pin down when it comes to genres, and maybe even harder to describe as a live act. We´ve seen descriptions like “flower-punk/axe killer-pop» and “naprap semisupergroup»,…
Open call for Faroe Islands Songwriting Camp (FISC)!
Faroe Islands Songwriting Camp (FISC) is a professional Nordic songwriting camp taking place in the Faroe Islands in August 2023.
FISC is supported by Nordic Culture Po…
Winner of the 2022 Export Award: Eivør
Eivør was given the Export Award at The Faroe Music Awards this weekend. After touring for more than 20 years, the jury was especially impressed by how she made 2022 her greatest year so far.
Five Faroese acts announced to The Great Escape 2023
A total of five Faroese acts have now been confirmed to The Great Escape 2023. The five acts are: Brimheim, Jazzygold, Marianna Winter, Aggrasoppar and Frum. The Great Escape will take place in Bright…
jazzygold aiming for an international career
jazzygold is still young, even though she has been a well-known artist in the Faroe Islands under the name Jasmin for a few years know. Her new artist name has just been announced, just in time for t…
Three Faroese acts heading to Trondheim Calling
A few changes have been made in the lineup, but still: The Faroe Islands are represented with three acts at Trondheim Calling next week. Jazzygold, Dania O. Tausen and Joe & The Shitboys will all be…
Kóboykex riding through Europe
We want to know what´s next for the colorful duo.
Kóboykex and Brimheim announced to Eurosonic Noorderslag (ESNS) 2023
We´re happy to announce that both Brimheim and Kóboykex are confirmed to Eurosonic Noorderslag (ESNS) 2023. We are very much looking forward to January!
Marius DC is ready for the next step
Marius DC is back from New Skool Rules. We had a chat with the young rapper.
Trondheim Calling 2023
Today we are delighted to share Trondheim Calling's selection for the first collaborative night of Faroese music, where FMX & G! Festival will take over Lokal venue in central Trondheim for the night,…
A busy autumn for our up-and-coming ones.
Our up-and-coming ones are getting busy this autumn! The Faroe Islands are represented at all the big European showcase festival.
Dania O. Tausen is playing Vill Vill Vest, Brimheim and J…
Five Faroese acts confirmed to Iceland Airwaves 2022.
No less than five Faroese acts have been announced to Iceland Airwaves 2022. Guðrið Hansdóttir, Kóboykex, Marius DC, Janus Rasmussen and Brimheim have all been added to the program for this years fest…
Four Faroese acts confirmed to The Great Escape Festival
The Great Escape has announced more names performing at this year's festival today, including four acts from The Faroe Islands, Joe & The Shitboys, Brimheim, Kóboykex and Marius Ziska.
FMX PR initiative 2021
In 2021 FMX created and launched a UK and Pan Scandinavian PR initiative for Faroese music and artists, across 4 priority markets, with local PR specialists in each country
The Line of Best Fit - Faroe Islands take over
The biggest independent online music mag in the UK shine a light on new Faroese music this week
Trondheim Calling 03 - 05 Feb. 2022
With FMX & G! Festival
Eivør wins the prestigious 2021 Nordic Council Music Prize
Last night, Tuesday 2nd November, from the Skuespilhuset in Copenhagen.