For Faroese Artists, Musicians, and the Music Industry: Welcome to an Exclusive and Extensive Masterclass on YouTube!

YouTube is one of the world's largest streaming platforms, but it's also one of the world's biggest social media networks. In other words, the platform is much more than just a place to upload videos and hope for the best. So, how does one actually go viral? How do you go from 1,000 views to hundreds of thousands? Is it just luck and coincidence? Sometimes, yes—but only rarely.

Now, you have the opportunity to join an inclusive and comprehensive digital masterclass. Here, you'll learn from one of the world's top experts in the field, with the goal of significantly increasing every participant's YouTube views. In short, our mission is to become one of the best on YouTube in the Nordic region. Impossible? Actually, no.

This masterclass is designed for advanced artists, bands, and music professionals in the Faroe Islands with export ambitions, and it will be conducted in English.


Workshop Leader: Wesley T. A’Harrah – CEO, Hyper Orange Inc.

Wesley T. A’Harrah has been a leading consultant for nearly a decade in digital and strategic innovation across entertainment. He has trained teams and worked on campaigns for global giants like Apple, Meta, Google, Snapchat, Spotify, Red Bull, and the BBC.

He has collaborated directly with the C-suite teams of Universal, Warner, and Sony Music in 40+ countries, along with their agencies, key marketing/tech partners, and startup investments. Wesley has been involved in campaigns for artists like Tyla, Phoebe Bridgers, Cigarettes After Sex, The Script, and Charli XCX.

A’Harrah and his team are recipients of the Grand Clio Award—the highest honor in marketing worldwide—which they won for two consecutive years (2020–2021).